MARKETING 2.019

This year, marketing is being reimagined. Things are no longer what they used to be and so the ability to be brave, be flexible and pivot at a moment’s notice are crucial to success in this ever-changing, digital era.

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Erin Fraser
6 PRACTICAL MARKETING STRATEGIES

When you’re done with all the motivational podcasts, quotes to inspire on Instagram and business books’ theory, you need straight forward practical advice on actions you can take to move your business forward.

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Erin Fraser
HOW TO - MAKE A DECISION

How do you know if you’re right? It’s a question you can really only answer with the 20/20 vision of hindsight, when you look back and reflect on where you’ve come from to where you are right now. Did you make the right decision?

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Michaela Chanmugam
WHAT I LEARNED ABOUT BUSINESS BY SKIING

During a recent trip to Canada, I realised that the journey of learning to ski is similar to building a company. The basic guiding principles that were helping me develop my technique on the slopes are almost identical to what it takes to succeed in business.

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Erin Fraser
Customer Experience is King

There IS a way to treat your customers like the intelligent people they are and create more positive word-of-mouth than you could ever imagine. And that is by focusing your entire business operation around customer experience.

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Michaela Chanmugam
HOW TO - COLLABORATE

Across my career I’ve managed a fair number of collaborations, from big to small to all consuming, and so I recently got to thinking about what makes them work. What makes them fun to be a part of, and most of all, what makes them successful. Like any good recipe, there are several key ingredients that without, your final masterpiece will simply fall flat.

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Michaela Chanmugam