blancspace is a modern Marketing and Communications agency that elevates the experience of premium beauty, fashion and lifestyle brands. We deliver results through an integrated mix of strategic brand consulting, marketing and public relations together with optimised social & digital engagement.


Our comprehensive service suite is supported by seventeen years of industry experience, providing our clients unique access to global expertise in a boutique environment. Using a personal, strategic approach we work with brands who want to challenge the status quo, make bold moves and thoughtfully command attention. We create bespoke strategies, compelling content and actionable campaigns that provide the high-level vision and tactical execution required to build the perception and performance of outstanding brands.


blancspace is led by founder Erin Fraser who built her marketing career with internationally acclaimed brands including Estée Lauder, Tom Ford, L’Oreal, Avon and Bird in Hand. Since starting blancspace in 2016 Erin has worked with various high-profile clients across the premium lifestyle sector and is passionate about channelling her expertise into helping both emerging and established brands achieve success.

I was absolutely blown away by blancspace’s level of professionalism and organisation. Thank you for being so easy and lovely to work with.
— Megan Hess, Fashion Illustrator





It all begins and ends with your brand. A brand syncs off-and-online worlds, communicates authenticity, celebrates your story and provides a context for ongoing engagement. We work with brands to audit their current situation, brainstorm their vision then define their personality, direction and message. We ensure your brand is across important trends, open to new opportunities and consistently gaining momentum through innovation, insights and ideas.


The art of attracting the right audience to your brand is at the core of our DNA. Marketing begins with understanding who your customer is. From there we create holistic, considered marketing plans that direct the experience of your brand, the content you create and how that content is communicated. We passionately initiate smart partnerships and collaborations, optimise your digital strategy from email to social media, thoughtfully design best-in-class promotional campaigns and manage high-end activations and events from conception to execution.



How your brand engages with new audiences is critical to growth. Public Relations is about connecting your brand to thought leaders and having them communicate your message in their voice. We coordinate strategic influencer programs that generate and share on-brand assets to build awareness, likeability and trust. We discerningly connect your brand with new and traditional media outlets which results in editorial and collaborations that always link directly back to business outcomes.


An optimised digital presence is non-negotiable. Success in this realm depends on two things; details and consistency. We are passionate about designing a careful social media strategy that promotes your personality and can layer in styling, execution and advertising for a full-service social solution.




Fresh content that shares your brand message represents the single largest opportunity for growth and there is a significant trend towards digital features and social influencing. We work with your brand to create and curate powerful, engaging, action-oriented content that works. Backed by a robust strategy, we facilitate brand centric, influencer and user generated content across copy, blogs, newsletters, photography, video, images and graphics that allows your brand to educate, inspire and entertain.


Controlling all aspects of your brand’s creative outputs requires deliberate and thoughtful management. We seamlessly bring together all visual representations of your brand into one cohesive solution. From copy writing, graphic design, typography, colour palettes, logos, website development and photoshoot styling we bring clarity and direction to your creative needs.

Erin has the ability to stand back and look at the big picture from a small brand perspective and her willingness to do anything and everything is supported by consistent follow up and measured analytical results. We will continue to work with blancspace in many capacities as we always feel invigorated after a meeting with Erin and her gorgeous smile. Also, her banana muffins.
— Belinda Watson, Binny




Brand, Marketing, PR, Social & Content

Binny is an Australian contemporary women’s fashion brand renowned for original design, beautiful prints and quality details. We assisted Binny with a comprehensive and integrated brand strategy that crossed marketing, social, influencers, media and collaborations.




P Johnson Tailors specialise in custom made suits, shirts and clothes with showrooms in Sydney, Melbourne, New York and London. We worked with the brand on a creative communications campaign to promote their signature trunk show events.




Adixions is a purveyor of artisan chocolate offering an exceptional culinary experience that celebrates the joy of indulgence. We worked with Adixions to reorganise and focus the brand using a comprehensive strategy to elevate their digital experience.



Marketing, PR, Social & Content

Friends of The Australia Ballet is the philanthropic arm of the nation’s most famed artistic institution. Erin designed an innovative collaboration and event between the ballet, now resident artist, Megan Hess and several Australian fashion designers including Viktoria Novak, Paolo Sebastian and Aje.




The City of Adelaide celebrates all great things about this beautiful southern city. We collaborated on a luxury project and managed all aspects of the art direction including copy writing and graphic design.




Clique Magazine is an online cultural destination for the discerning millennial. Erin regularly contributes to Clique with articles on fashion, beauty and travel.




L’Oreal Paris is the world’s largest cosmetics brand. We collaborated to execute brand training and education with their pharmacy channel partners across the country.



It is rare to work with someone who is as professional and hard working as they are personable and creative, this is Erin. The quality of Erin’s work in all area’s of marketing was exceptional, outcome driven and delivered on time. Erin has always been, and continues to be, extremely generous with her time and knowledge, to support the development of her team, colleagues and clients.
— Claire Tapp, National Training and Education Manager, L’Oréal




Check in on fortnightly industry news, know-how, tips, insights, advice and fun that will deliberately delight your senses.





Achieving cut through in an ever-changing digital landscape means personal connection is more important than ever. Our unique approach looks to the ‘six’ human senses to subtly guide and inform brand strategy. Mindfulness inspires planning, taste your signature style, touch defines your world and sight establishes a lasting impression. Smell triggers memory while sound dictates audio, language and tone of voice. Each sense comes together to create a brand personality which ultimately becomes your point of difference. 


We combine expertise across all aspects of marketing and communications to offer a personal, practical and professional service that will elevate the experience of your brand. 



+61(0)413 089 664

Erin from blancspace is an absolute dream to work with. Her professionalism, assertiveness, passion and commitment is second to none and Erin always goes above and beyond to ensure that clients are happy, conformable and really takes the time to research and understand their field of work. We cannot wait to work with Erin on our next exciting project soon.
— Viktoria Novak, Fashion Designer